UK VIRTUAL CHALLENGES • REAL MEDALS • REAL MOTIVATION
Turn Every Mile Into Motivation — and a Medal.
Choose from 250+ virtual fitness challenges, complete the distance anywhere at your pace, track your progress in the MedalMad app and earn a real physical finisher medal.
- Individual challenges from £15.95
- UK shipping from: £1.99 – ROW from £6.99
Walk, run, swim, cycle, row or roll anywhere in the world. Stay motivated with progress tracking, friends, collectibles, awards and friendly local competition.
SIMPLE, FLEXIBLE, MOTIVATING
Your challenge. Your route. Your pace.
MedalMad virtual challenges with medals turn everyday miles into visible progress, app rewards, community motivation and a physical finish worth displaying.
01
Choose your challenge
Pick a distance and theme that gives you a reason to get moving. We have 100’s to choose from.
02
Complete it your way
Walk, run, cycle, row, roll, swim or simply move more. Split the distance across sessions at your pace, or try the smaller distances in one go from anywhere in the world.
03
Track your progress
Record your distance in the MedalMad digital challenge experience, available in the Apple App store or Google Play and watch your progress build.
04
Finish and receive your medal
Reach 100%, then your real beautiful finisher medal is prepared for dispatch and sent to you.
MORE REASONS TO KEEP MOVING
The medal is the reward. The app helps you keep going.
A MedalMad challenge gives you more than a distance target. Track progress, connect with friends, collect rewards and add a little friendly competition to every week.
Friends Feed
Keep motivation personal with updates from the people you choose to connect with. Support progress with likes and comments.
Race Friends
Connect around races and shared goals, so events and training feel less like a solo effort.
Monthly Challenge Cards
Reveal and share collectible monthly cards, compare your best card and take them into Card Battles.
Challenge Groups
Join the group around your challenge, share progress and stay connected with people working towards the same finish.
Milestones and Awards
Unlock progress moments and build towards Bronze at 10 completions, Silver at 20, Gold at 30 and Diamond at 50 or more.
Progress That Feels Alive
See distance build towards 100%, unlock route moments and turn ordinary walks or runs into a visible journey.
MOTIVATION MEETS LOCAL COMPETITION
Move more. Climb your local leaderboard. Own the Zone. (UK ONLY)
Opt in and turn eligible challenge miles into a friendly UK wide location competition. See the leading ten people in a zone, find your own position and work towards digital zone recognition.
- Claim your zone
- Stay ahead of your local challengers
- Monthly, yearly and all time leaderboards
START WITH A DISTANCE THAT FITS YOUR LIFE
Popular virtual challenges with real medals
Choose from short virtual 5K and 10K challenges, familiar race distances and long-distance walking or running adventures. Individual challenges start from £15.95.
WALKING OR RUNNING • BEGINNER FRIENDLY
Fairy Magic
5K (3.1 miles)
£15.95
A short, approachable first finish line.
WALKING OR RUNNING • BEGINNER FRIENDLY
Pinocchio
10K (6.2 miles)
£15.95
Build momentum over a familiar race distance.
WALKING OR RUNNING
Go the Distance
Half marathon (13.1 miles)
£16.95
A classic distance with a bold collectible reward.
WALKING, RUNNING, OR MIXED SESSIONS
Slow & Steady
Marathon (26.2 miles)
£18.95
Break a marathon into manageable miles on your schedule.
WALKING OR RUNNING • LONG-DISTANCE
Rainy Miles
100 miles
£23.95
Turn consistent everyday movement into a memorable finish.
WALKING OR RUNNING • LONG-DISTANCE
Find Your Wings
100 miles
£23.95
A progress-building adventure with a display-worthy medal.
WALKING OR RUNNING • ADVENTURE
My Magical Miles
100 miles
£20.00 – £23.50
Make a longer-distance goal feel like a journey.
WALKING OR RUNNING • ADVENTURE
The Kraken
111 miles
£23.95
A distinctive theme for anyone who likes a bigger challenge.
WALKING OR RUNNING • LONG-DISTANCE
Conqueror 1066
140 miles
£23.95
Stack up miles towards a detailed historic finisher medal.
STAY MOTIVATED WITHE MEDALMAD CHALLENGES
STAY MOTIVATED ALL YEAR
Motivation comes and goes, so having a tangible target and goal helps you stay on track. Our challenges offer simple SMART goals designed to help you stay active. Virtual Challenges are;
- Specific
- Measurable
- Achievable
- Realistic
- Timed
MOTIVATION YOU CAN SEE
A finish line built around real life
Whether you are rebuilding a routine, walking for wellbeing, training for a race or chasing a longer goal, MedalMad combines meaningful rewards with reasons to return tomorrow.
Real physical finisher medals
The reward is a stunning beautifully crafted medal you can hold and display, not only a digital badge.
Complete it anywhere
Use your neighbourhood, a local trail, a park, or another suitable route. You can also complete it in the gym or at home.
Walk, run, swim, cycle, row or roll.
Fit the distance around your current ability, schedule, and goals. You can also use time based activities like dance, sports and martial arts.
Distances for different abilities
Start with a 5K or 10K, choose 13.1 or 26.2 miles, or take on a longer adventure. We have the widest range of distances anywhere.
A digital challenge experience for extra motivation
Track progress towards 100% and keep the finish line visible. Be held accountable in the Medalmad app.
A UK brand built around everyday motivation
MedalMad combines physical rewards, flexible challenges and app-based motivation for walkers and runners across the world.
THE FINISH YOU CAN HOLD
Stunning range of medals to keep you motivated
We offer a wide range of medals including double sided, supersized, personalised and medal series.
Colourful medals
Personalised medals
Medal series
Supersized medals
REAL CUSTOMER FEEDBACK
Motivation that carries beyond one workout
Trustpilot rating: 4.4 out of 5 from 53 reviews
Checked September 2026. Rating and review count may change.
“This company has literally helped me to get out of bed each day having goals to work towards.”
KatM
Trustpilot reviewer • Location not provided
“Really fun and motivational way to get moving. The challenges are wide and varied.”
Jacqueline Alexander-Smith
Trustpilot reviewer • Location not provided
“Just started a challenge and really enjoying the motivation.”
Jen T
Trustpilot reviewer • Location not provided
CLEAR BEFORE CHECKOUT
UK shipping and medal fulfilment
Complete your virtual challenge anywhere in the United Kingdom. Here is what to expect after your progress reaches 100%.
Timing and cost
UK shipping: From £1.99
Dispatch: 3-5 Days
Estimated delivery: 2-7 Days
After you finish
Once your recorded progress reaches 100%, your physical finisher medal is prepared for fulfilment.
If there are ever any issues please let us know. We are always happy to help.
QUESTIONS BEFORE YOU START
Virtual challenge questions, answered
Everything you need to understand the experience, shipping, and next steps before choosing a challenge.
What is a virtual challenge?
A virtual challenge is a distance goal you complete on routes and at times that suit you. Record your progress, reach 100%, and earn the associated physical finisher medal.
Can I walk instead of run?
Yes. MedalMad is designed for walkers and runners, so you can complete a suitable challenge at your pace.
Can I participate from anywhere?
Yes. You can complete your distance/challenge anywhere in the world.
How do I record my distance?
Record progress through the MedalMad digital challenge experience. You can add manual submissions, sync your Strava or use the Medalmad tracker.
When is my medal sent?
Your medal is prepared for fulfilment after your challenge progress reaches 100%. Current dispatch time is 3 to 5 days.
How much is UK shipping?
UK shipping starts from £1.99. EU starts from £7.99. and ROW from £8.99. Confirm the final amount shown at checkout for your order. There are untracked and tracked options for international shipping.
How long does delivery take?
The current estimate is 2- 7 days UK, 7 to 14 days EU, 7 to 21 days ROW after dispatch. Dispatch itself takes 3-5 days after the medal is prepared for fulfilment.
Can I complete more than one challenge?
Yes. You can complete as many challenges at the same time as you wish. If using Strava, you can use the same activities for different challenges with one click. You can choose which challenge uses Strava data challenge by challenge.
Can beginners participate?
Yes. Start with a distance that feels realistic, such as a 5K or 10K, and complete it across manageable sessions.
Is there a completion deadline?
Each challenge has its own timeframe, 1 year is the standard for most but please check the individual challenge for its specific timeframe.
Which activities count?
- Running
- Walking
- Swimming
- cycling
- Rowing
- Rolling
- Dance
- Aerobics
- Gym
- Sports
- Gardening
- and more …..
What happens if my medal is damaged or lost?
Please contact our support team on [email protected] with the name of the challenge and the order number.
Is the MedalMad app part of the challenge?
The MedalMad digital experience supports progress tracking, challenge milestones, community features and rewards. When you sign up to a challenge you will create an account for use on the app and website.
How does the Friends Feed help with motivation?
It brings updates from people you have connected with into one focused feed, where friends can support progress with likes and comments.
What are Challenge Cards?
Challenge Cards are monthly collectible and shareable rewards inside MedalMad. Compare your best card and use your collection in Card Battles.
What is Own the Zone?
Own the Zone is an opt-in UK location competition for qualifying challenge activity. Eligible Strava miles submitted to a live, incomplete challenge can contribute to local leaderboards and digital zone recognition.
Do manual miles count towards Own the Zone?
No. Manual activity does not qualify for Own the Zone. Eligible activity must come through Strava and be submitted to a live MedalMad challenge.
What are MedalMad Awards?
Completed challenges build towards Bronze, Silver, Gold and Diamond recognition, giving longer-term progress another visible target.
Your Next Finish Line Can Be Anywhere.
Choose a virtual walking or running challenge, build momentum with the MedalMad app and earn a real finisher medal at 100%.
Individual challenges from £15.95
UK shipping: From £1.99• Delivery: 3 to 5 Days