100 MILE VIRTUAL CHALLENGE • A CHRISTMAS STORY • REAL MEDAL
One letter. 100 miles. A Christmas wish worth carrying.
Follow a forgotten letter along the winter post road to the North Pole. Unlock story chapters, collect six postmarks and earn a finisher medal engraved with a name of your choice.
£24.95 challenge entry · Personalisation included · Complete at your own pace
Medal shipping starts 1 December 2026. The MedalMad app is required to complete the challenge.
100 miles
Accumulate your distance across walks, runs or other supported activities.
7 story chapters
A winter journey unfolds at the route milestones.
6 postmarks
Watch the digital envelope fill, then complete the North Star Seal.
Your name
Choose the name engraved on the personalised finisher medal.
THE STORY BEHIND EVERY MILE
The last mail coach has gone. One letter is still waiting.
At a village post office, a child’s final Christmas wish needs one more carrier. Follow the lantern lit road from Hearthwick through quiet villages, a silent forest and the northern lights.
YOUR JOURNEY
A NEW CHAPTER AT EVERY MILESTONE
Follow the winter post road to the North Pole.
Start at Hearthwick and watch your position move on the illustrated route. Seven chapters open as you reach the milestones at 10, 22, 36, 50, 65, 82 and 100 miles.
The Star is collected at 82 miles. The final North Star Seal appears when the letter is delivered at 100 miles.
MORE TO UNCOVER
Postcards from the road. Small surprises along the way.
Unlock three illustrated postcards at 22, 65 and 100 miles, and enjoy two story quizzes as the journey unfolds.
22 MILES
A Light Left On
65 MILES
Under the Same Northern Sky
100 MILES
A Promise Kept
THE FINISH AND MEMORY YOU CAN HOLD
Your name on the letter you carried.
Finish the 100 miles and earn an ornate Christmas letter medal with its themed ribbon. The reverse carries a special message and a plaque engraved with the name you choose.
Personalisation is included. Enter the name on the sign up page when ordering. Your medal is sent after you complete the challenge, with shipping beginning 1st of December 2026.
SIMPLE TO START
Your 100 miles, your way.
Take part wherever you live and build up your distance across sessions. You have 365 days to complete your challenge.
01
Join online
Create your account online and join the challenge. On joining the challenge you can add your personalisation.Â
02
Open the app
Your challenge appears in the MedalMad app on purchase, no need for codes, unless you want to gift it to somone then please use ift code option. Update to the latest version for the full story experience.
03
Move and unlock
Record supported activity with Strava, the built-in MedalMad tracker or manual entry. Watch the route and story unfold.
04
Finish and celebrate
Reach 100 miles, complete the North Star Seal and receive your personalised medal through the post.
THE JOURNEY IN YOUR POCKET
See the route, the story and your progress together.
Track your distance, revisit unlocked waypoints, view the illustrated map and watch the envelope fill with postmarks. The app also keeps your activities and challenge history in one place.
Available on iOS and Android. The current MedalMad app is required to complete this challenge.
MORE THAN THE FINISH LINE
Extra reasons to keep showing up.
Your Christmas adventure sits inside the wider MedalMad app, with community, collectibles and progress tools beyond the story.
Challenge Cards
Reveal a monthly card, compare your best and take it into Card Battles.
Challenge group
Share progress in the private group linked to this challenge.
Friends & races
Follow your friends’ updates and add friendly competition to your activity.
Awards & levels
Collect badges and see your longer-term MedalMad progress build.
Your challenge bib
Create, save, share or print your in-app bib when you join this new challenge.
Flexible tracking
Sync Strava, use the app tracker or add supported activity manually.
OPTIONAL UK BONUS
Your eligible outdoor miles can also help you Own the Zone.
Opt in to the UK local leaderboard while this MedalMad challenge is active. Eligible outdoor GPS walks, runs and hikes of at least 0.5 miles, recorded after joining through Strava or the app tracker, can add miles to a zone.
Manual entries still move your Christmas challenge forward, but do not count for Own the Zone. Zone wins are digital recognition; your physical medal is the challenge reward.
ONE WALK. TWO REASONS TO MOVE.
See your local position, climb the leaderboard and collect digital zone recognition.
QUESTIONS BEFORE YOU START
Everything you need to know.
Can I walk rather than run?
Yes. You can build the 100 miles with supported activity at your own pace;Â other great ways to complete the challenge include cycling, swimming, rowing and other forms of movement.
Must I finish by Christmas Eve?
No. Christmas Eve is the story setting. You have 365 days to complete the challenge.
How does the name on the medal work?
Choose the name for the reverse plaque on the sign up page. You can leave it blank and we will use your name that is on the account. Personalisation is included in the challenge entry.
When will the medal ship?
Your medal is prepared after you complete the challenge. Medal shipping for this release begins 1st of December 2026; shipping cost and delivery options appear at checkout.
Do manual entries count?
Supported manual activity can advance the 100 mile challenge. You can also use time based like dance, step or pilates Own the Zone has separate UK GPS activity rules and manual entries do not qualify for zone miles.
Do I need the MedalMad app?
Yes. Use the latest iOS or Android app to record your progress and experience the route, story, postcards and postmarks.
READY TO CARRY THE LETTER?
Make every mile part of the story.
Join The Last Christmas Letter 100 Mile Virtual Challenge, unlock the winter journey in the app and earn a medal with your chosen name on the reverse.
Medal shipping starts 1 December 2026. Stock and checkout availability are shown on the product page.