VIRTUAL FITNESS CHALLENGE · REAL FINISHER MEDAL

Beauty and the Beast: A Window to the World 20KM

Explore the world of our version of Beauty and the Beast in this 20KM virtual challenge.

Complete the 20KM challenge to earn your stunning medal.

✔ Take part anywhere in the world
✔ Run, walk, swim, cycle, row or move more at your own pace
✔ Receive your Beauty and the Beast: A Window to the World 20KM medal when you finish
✔ Join thousands taking on virtual challenges
✔ Private community group

€22.94

Complete your challenge in the MedalMad app.
Available on iOS and Android. After checkout, sign in with the account you used on the website.

In stock

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How Your Virtual Challenge Works

Turn everyday movement into a goal worth working towards. Take part wherever you are, build up eligible activities at your own pace and earn a medal when you finish.

1. JOIN ONLINE

Choose your options, create your account and enter the challenge on the MedalMad website.

2. OPEN THE APP

Download the MedalMad app for iOS or Android and sign in with the same account.

3. KEEP MOVING

Add eligible activities using Strava, the app GPS tracker or manual entry. Watch your progress build.

4. EARN YOUR MEDAL

Reach 100% and celebrate. Your medal is prepared for dispatch under your order’s shipping option.

About This Challenge

A Window to the World · 20KM

Beauty and the Beast

A little courage. A world of possibility.

Follow a forest path into an uplifting fairy tale of kindness, courage and looking a little closer. Every KM opens another chapter of your adventure.

  • Discover the story: unlock eight chapters along your route.
  • Collect the moments: receive digital postcards at 10KM and 20KM.
  • Celebrate your journey: earn your Beauty and the Beast window series medal.

20KM

Your adventure

8

Story chapters

2

Digital postcards

365

Days to complete

Your adventure

See the world through a different window

Beauty sets out to discover the truth behind a mysterious castle and its unexpected host. As the path leads from whispering woodland to sunlit gardens, friendship grows through small, generous choices.

This original retelling draws on the classic fairy tale, with a warm, hopeful story to accompany your own 20KM journey. Move at your own pace and let each milestone reveal something new.

Chapter 4 · Unlocked at 10KM

The Library of Possibilities

Beyond a tall castle window, the valley stretches into places Beauty has only imagined. With an old atlas open between them, she and the Beast discover something they share: a curiosity about the wider world.

Halfway through your challenge, pause to enjoy how far you have come. There is still so much to discover.

Follow the story

From the forest to a world in bloom

Your  route connects eight chapters across 20KM. Begin with a rose, follow the woodland path and discover an open castle door. Along the way, explore the library, care for the garden and follow Beauty home and back again.

Your milestones
2.5KM · 5KM · 7.5KM · 10KM
12.5KM · 15KM · 17.5KM · 20KM

The map is a fictional setting for the story, so you can complete your own activities wherever you are.

Make it your journey

Move in your own way

Run, walk, cycle, swim, row or use wheelchair activities. Supported cardio and step entries can also count towards your challenge distance. Choose the activities that suit you and build towards 20KM.

With 365 days to complete, there is room to take your time, find your rhythm and enjoy each chapter.

Record Your Activity Your Way

Choose the activity entry method that suits you. Your supported activities add to the same challenge total, with your progress kept together in the MedalMad app.

SYNC WITH STRAVA

Connect Strava and use eligible synced activities to update challenge progress.

MEDALMAD's GPS TRACKER

Record eligible outdoor activities directly in the MedalMad app. Simple, easy to use and a quick way to submit activity. Great if you are just getting started.

MANUAL DISTANCE

Enter distance based activities recorded using another device, app or tracking method. Just add your distance, add activity and submit.

TIME-BASED ACTIVITIES

You can also add time based activities, such as yoga. Our app will do the calculation based on averages.

MOVE YOUR WAY

Almost Any Activity Can Move You Forward

Walk, run, cycle, swim or roll towards your goal. Supported time-based workouts can count too, using the rules shown for your challenge.

DISTANCE-BASED ACTIVITIES

Running

Road, trail, treadmill or track.

Walking

Everyday walks, hikes and purposeful steps.

Swimming

Pool or open-water distance activities.

Cycling

Outdoor rides or supported indoor sessions.

Rolling

Wheelchair, mobility aid or adaptive rolling.

TIME-BASED ACTIVITIES

Yoga

Mobility, stretching and mindful movement.

Dance

Classes, home workouts or dancing for fun.

Weights

Strength, resistance and gym sessions.

HIIT

Fast-paced interval and circuit workouts.

Made for All Ages and Abilities

Choose an activity that suits your age, fitness level and mobility. Complete the challenge at your own pace, adapt it to your needs and celebrate every bit of progress.

Good to know: Accepted activities and conversion rules can vary by challenge. Check the individual challenge details before starting.

What Our Challengers Say

Every finish has its own story. Find your motivation and celebrate yours.

Your Journey in the MedalMad App

See how far you have come, record your next activity and keep your motivation close. Your challenges, progress and Friends features sit together in one app.

Example MedalMad app screens showing activity entry, a story waypoint, the challenge map and progress
Example app screens. Maps, artwork, waypoints and extras vary by challenge; see this product’s details.

More Than Just a Virtual Challenge

A finish line gives you a goal. Friends, collectibles and small wins give you reasons to keep showing up.

RACE YOUR FRIENDS

Race connected friends taking part in the same challenge and compare your progress along the way.

FRIENDS FEED

Share updates, offer encouragement and celebrate achievements with your connected friends.

OWN THE ZONE · UK

Opt in and add local competition to eligible outdoor GPS runs, walks and hikes in UK zones. Separate zone rules apply.

CHALLENGE CARDS

Build your monthly Challenge Card and take it into Card Battles for another reason to keep moving.

MILESTONES & PROGRESS

Follow your challenge progress and reach the next milestone. Story content and extra artwork vary by challenge.

AWARDS & LEVELS

Collect digital awards and see your achievements build as you keep taking part.

YOUR CHALLENGE BIB

Create, save, share or print an in-app bib for eligible challenges joined on or after 25 September 2026.

CHALLENGE GROUPS

Find shared motivation in MedalMad groups. A dedicated group is included where listed for your challenge.

POINTS & REWARDS

Earn eligible challenge and community points and use them towards future MedalMad discounts, under the points rules.

Own the Zone is an optional UK feature. It has separate GPS activity and competition rules. Challenge extras and dedicated groups are included only where shown in the product details.

What You Receive

Check this product’s description for the exact distance, completion window, rewards and any extras. Optional add-ons are listed separately.

Example MedalMad medal held beside a canal
Example medal shown. Your chosen challenge’s medal and included rewards are displayed in the product details.

Why Choose MedalMad?

SECURE PAYMENTS

A straightforward checkout with trusted payment options.

CLEAR FULFILMENT

Medals are sent after completion, under your chosen shipping option. Check any product dispatch date.

GREAT SUPPORT

Help with your order, account or challenge when you need it.

FLEXIBLE TRACKING

Strava, built-in tracking, manual distance and manual time entry.

SMALL UK BUSINESS

A small UK team helping you find your motivation and celebrate your progress.

Virtual Challenge Questions, Answered

A virtual challenge gives your activity a goal. Build up the distance or complete the target wherever you are, record eligible activities in the MedalMad app and follow your progress towards the finish. For this medal challenge, your reward is the medal shown in the product details.

Yes. MedalMad challenges support a range of activities, including walking, running, cycling, swimming and wheelchair or adaptive rolling. Some also accept time-based workouts. Check this challenge’s activity and conversion rules, then choose a way to move that suits you.

Use the current MedalMad app for iOS or Android. Connect Strava for eligible synced activities, use the app’s GPS tracker or add supported distance and time activities manually. You can use readings from another watch or app for manual entry; that does not mean every device has a direct MedalMad integration.

The activation and completion window are shown in this product’s details and in the app. You can usually build up your target over multiple eligible activities. Check your challenge’s dates and remaining time before planning your sessions.

Your medal is prepared for dispatch after completion, subject to any product release date and the shipping option selected at checkout. With a single shipment, the order is sent when all its challenges are complete. With multiple shipments, challenge medals are sent as you complete them. Available destinations, costs and options are shown at checkout. Read the shipping information for details.

The live price and available options are shown above. Your entry includes access to this challenge in the MedalMad app and the medal or rewards listed in the product details. Shipping charges, optional add-ons and any extras are shown for your selection and at checkout.

Yes. Complete checkout on the website, then download the current MedalMad app from the Apple App Store or Google Play. Sign in using the same account to access your challenge, add activity and follow your progress.

Own the Zone is optional and currently covers UK zones. Eligible outdoor runs, walks and hikes must have valid GPS, cover at least 0.5 miles and be recorded after you join a live MedalMad challenge using Strava or the MedalMad app tracker. Manual and time-based entries do not count towards zones. See the app for the full competition rules.

Ready to Take on This Challenge?

Choose your challenge options, join online and take your first step towards the finish line.

€22.94