Who are MedalMad?

All about what we do and why we do

MedalMad is all about the community. Supporting each other to be the best that we can be. To be active and to benefit from being active. At MedalMad we want to create the platform for people to be inspired and motivated to be active. Offering a range of challenges that help incentivise people to start or stay being active. We also now have MedalKids offering child appropriate challenges. We may be medal mad but our knowledge and experience of how to motivate people is based on may years of experience.

Running From City
Group Of Runners

We try and offer a range of challenges for all abilities, and most of our challenges can be adapted to meet the challenger's needs. We are always looking to expand our range of challenges to include other activities, and are delighted when a member of our community puts forward a suggestion.

We take a concept for a challenge and create the perfect medal to represent the challenge, it's theme and the effort of the challenger to achieve the medal. This is the incentive but we want to be more than just a shop. We want to expand our platform so people can get the support they need from us and the community.


Where the Profit Goes

Some of the profits go to supporting Active Connections social change projects. Every challenge entered helps us support families from low socio-economic areas learn about the wider benefits of being active through our GirlForce, ActiveDADs and Active Start projects.

Active Connections has won a number of awards for its work and supports others in their goals. 




Cyclist and Runner
Running Partners

Helping People Stay Active

Meet the Team



Mike Squire

Mike is the CEO and Founder of Active Connections and Ministry of Running. Having benefited a lot from sport, his aim is to help other access the benefits. He is a social runner and enjoys hill running.


Business Manager

Zoe Sutherland

Zoe manages the ever growing logistics of MedalMad. Zoe supports the team by ensuring everything is inplace to make MedalMad run effectively as possible. A keen fitness enthusiast Zoe enjoys staying in shape.


Brand Manager

Emma Taylor

Emma is the newest member of our team. Her role is to support those using MedalMad and to ensure they get high levels of customer service. She also supports the creation of social media content and engages with our challengers through these platforms.


Director of Sport for Good

Nicki Squire

Nicki works part time for Active Connections and focuses on developing strategic partnerships with other organisations in the develop of sport for good projects. A keen runner and driver behind MedalMad Nicki supports the team in the developing the brand.

 MedalMad is part of Ministry of Running Ltd. A subsiidary of Active Connections Ltd. Active Connections is an award winning not for profit that uses 100% of profits to provide opportunities and support for families to access sport and physical activity. The profits are used to deliver Active Connections projects that are part funded by the likes of Comic Reflief, Big Lottery, People's Health Trust and more.

Since 2011 Active Connections has worked with thousands of people using sport and physical activity as a tool for social change.

Please go to www.activeconnections.org for more details.

Medal Mad Ambassadors

MedalMad ambassadors are volunteers who help us to engage, support and motivate our community. They all love running and taking on challenges. Each have their own reasons for why. 


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Bring it on!
Medal Guy