VIRTUAL FITNESS CHALLENGE · REAL FINISHER MEDAL
Villains: A Window to the World 20KM
Discover the Villains of traditional fairytales as you explore their world in this 20KM virtual challenge.
Complete the 20KM challenge to earn your stunning medal.
✔ Take part anywhere in the world
✔ Run, walk, swim, cycle, row or move more at your own pace
✔ Receive your Villains: A Window to the World 20KM medal when you finish
✔ Join thousands taking on virtual challenges
✔ Private community group
£ 19.95
Complete your challenge in the MedalMad app.
Available on iOS and Android. After checkout, sign in with the account you used on the website.
In stock
- Fast and secure checkout
- Medal sent after completion
- Friendly customer service
How Your Virtual Challenge Works
Turn everyday movement into a goal worth working towards. Take part wherever you are, build up eligible activities at your own pace and earn a medal when you finish.
1. JOIN ONLINE
Choose your options, create your account and enter the challenge on the MedalMad website.
2. OPEN THE APP
Download the MedalMad app for iOS or Android and sign in with the same account.
3. KEEP MOVING
Add eligible activities using Strava, the app GPS tracker or manual entry. Watch your progress build.
4. EARN YOUR MEDAL
Reach 100% and celebrate. Your medal is prepared for dispatch under your order’s shipping option.
About This Challenge
DISTANCE
20KM/ 12.4Mi
MILESTONES
10
TIME TO COMPLETE
365 Days
GET THE APP
Available on iOS and Android
A window to the world · 20KM
Every villain has another side to their story.
Follow a golden road through an enchanted fairy-tale world, where familiar villains face a different choice. Carry an invitation to the Castle of Second Choices and discover a story about courage, boundaries and the small steps that change what happens next.
20KM · 8 story chapters · 2 postcards
A companion adventure in the same window-inspired series as Rapunzel.
Little keepsakes from your adventure
Two postcards. Two quiet moments.
Collect two illustrated digital postcards at their own stops along the route, separate from the story chapters. Two optional short quizzes also let you revisit the choices made along the way.
8.1KM · DIGITAL POSTCARD
The Lantern Ledge
A lantern, a quiet road, a moment to breathe. You can be kind and still choose your own way.
Your 20KM finish
Reach the castle. Celebrate your own story.
At the Castle of Second Choices, unlock the final chapter, reveal the fully open window and earn your circular Villains completion badge. A colourful reminder of the twenty kilometres you made your own.
8 illustrated chapters · 2 digital postcards · 3 progress stages · completion badge
Record Your Activity Your Way
Choose the activity entry method that suits you. Your supported activities add to the same challenge total, with your progress kept together in the MedalMad app.
SYNC WITH STRAVA
Connect Strava and use eligible synced activities to update challenge progress.
MEDALMAD's GPS TRACKER
Record eligible outdoor activities directly in the MedalMad app. Simple, easy to use and a quick way to submit activity. Great if you are just getting started.
MANUAL DISTANCE
Enter distance based activities recorded using another device, app or tracking method. Just add your distance, add activity and submit.
TIME-BASED ACTIVITIES
You can also add time based activities, such as yoga. Our app will do the calculation based on averages.
Almost Any Activity Can Move You Forward
Walk, run, cycle, swim or roll towards your goal. Supported time-based workouts can count too, using the rules shown for your challenge.
DISTANCE-BASED ACTIVITIES
Running
Road, trail, treadmill or track.
Walking
Everyday walks, hikes and purposeful steps.
Swimming
Pool or open-water distance activities.
Cycling
Outdoor rides or supported indoor sessions.
Rolling
Wheelchair, mobility aid or adaptive rolling.
TIME-BASED ACTIVITIES
Yoga
Mobility, stretching and mindful movement.
Dance
Classes, home workouts or dancing for fun.
Weights
Strength, resistance and gym sessions.
HIIT
Fast-paced interval and circuit workouts.
Made for All Ages and Abilities
Choose an activity that suits your age, fitness level and mobility. Complete the challenge at your own pace, adapt it to your needs and celebrate every bit of progress.
Good to know: Accepted activities and conversion rules can vary by challenge. Check the individual challenge details before starting.
What Our Challengers Say
Every finish has its own story. Find your motivation and celebrate yours.
Your Journey in the MedalMad App
See how far you have come, record your next activity and keep your motivation close. Your challenges, progress and Friends features sit together in one app.
- iOS and Android support
- Fast challenge access and activity submission
- Clear route, progress and milestone updates
- Friends feed and friendly races
More Than Just a Virtual Challenge
A finish line gives you a goal. Friends, collectibles and small wins give you reasons to keep showing up.
RACE YOUR FRIENDS
Race connected friends taking part in the same challenge and compare your progress along the way.
FRIENDS FEED
Share updates, offer encouragement and celebrate achievements with your connected friends.
OWN THE ZONE · UK
Opt in and add local competition to eligible outdoor GPS runs, walks and hikes in UK zones. Separate zone rules apply.
CHALLENGE CARDS
Build your monthly Challenge Card and take it into Card Battles for another reason to keep moving.
MILESTONES & PROGRESS
Follow your challenge progress and reach the next milestone. Story content and extra artwork vary by challenge.
AWARDS & LEVELS
Collect digital awards and see your achievements build as you keep taking part.
YOUR CHALLENGE BIB
Create, save, share or print an in-app bib for eligible challenges joined on or after 25 September 2026.
CHALLENGE GROUPS
Find shared motivation in MedalMad groups. A dedicated group is included where listed for your challenge.
POINTS & REWARDS
Earn eligible challenge and community points and use them towards future MedalMad discounts, under the points rules.
Own the Zone is an optional UK feature. It has separate GPS activity and competition rules. Challenge extras and dedicated groups are included only where shown in the product details.
What You Receive
- Entry to your chosen virtual challenge
- Challenge access and activity tracking in the MedalMad app
- The finisher medal and ribbon shown for this product
- Challenge progress and listed route or milestone features
- Access to MedalMad motivation and community tools
- Friendly support with your account, activity or order
Check this product’s description for the exact distance, completion window, rewards and any extras. Optional add-ons are listed separately.
Why Choose MedalMad?
SECURE PAYMENTS
A straightforward checkout with trusted payment options.
CLEAR FULFILMENT
Medals are sent after completion, under your chosen shipping option. Check any product dispatch date.
GREAT SUPPORT
Help with your order, account or challenge when you need it.
FLEXIBLE TRACKING
Strava, built-in tracking, manual distance and manual time entry.
SMALL UK BUSINESS
A small UK team helping you find your motivation and celebrate your progress.
Virtual Challenge Questions, Answered
What is a virtual challenge?
A virtual challenge gives your activity a goal. Build up the distance or complete the target wherever you are, record eligible activities in the MedalMad app and follow your progress towards the finish. For this medal challenge, your reward is the medal shown in the product details.
Can I walk instead of run?
Yes. MedalMad challenges support a range of activities, including walking, running, cycling, swimming and wheelchair or adaptive rolling. Some also accept time-based workouts. Check this challenge’s activity and conversion rules, then choose a way to move that suits you.
How do I track my activity?
Use the current MedalMad app for iOS or Android. Connect Strava for eligible synced activities, use the app’s GPS tracker or add supported distance and time activities manually. You can use readings from another watch or app for manual entry; that does not mean every device has a direct MedalMad integration.
How long do I have to complete my challenge?
The activation and completion window are shown in this product’s details and in the app. You can usually build up your target over multiple eligible activities. Check your challenge’s dates and remaining time before planning your sessions.
When is my medal sent, and where do you ship?
Your medal is prepared for dispatch after completion, subject to any product release date and the shipping option selected at checkout. With a single shipment, the order is sent when all its challenges are complete. With multiple shipments, challenge medals are sent as you complete them. Available destinations, costs and options are shown at checkout. Read the shipping information for details.
What does my challenge entry include?
The live price and available options are shown above. Your entry includes access to this challenge in the MedalMad app and the medal or rewards listed in the product details. Shipping charges, optional add-ons and any extras are shown for your selection and at checkout.
Do I need the MedalMad app?
Yes. Complete checkout on the website, then download the current MedalMad app from the Apple App Store or Google Play. Sign in using the same account to access your challenge, add activity and follow your progress.
Can I take part in Own the Zone?
Own the Zone is optional and currently covers UK zones. Eligible outdoor runs, walks and hikes must have valid GPS, cover at least 0.5 miles and be recorded after you join a live MedalMad challenge using Strava or the MedalMad app tracker. Manual and time-based entries do not count towards zones. See the app for the full competition rules.
Ready to Take on This Challenge?
Choose your challenge options, join online and take your first step towards the finish line.
£ 19.95
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